University of Wisconsin–Madison

Archived Wisconsin Geospatial Jobs

Marketing & Communications Specialist

UW-Madison GIS Professional Programs

This is an EXPIRED job listing. Do not apply for this position!

Location: Madison, WI
Type: Full Time
Posted: 12/04/2018
Deadline to Apply: 01/07/2019
Payrate: $32,102/yr
More Information: Jobs@UW Posting

Job Summary:

GIS Professional Programs (GISPP) is an innovative, revenue-generating unit of the Department of Geography. We currently have four, stackable, professional programs in GIS and Cartography with approximately 160 active students.

We’re looking for an innovative, experienced, and high-energy Communications Specialist (50% position) to help us develop our brand, online presence, recruit new students, and build lifelong connections with our alumni and current students. This position reports to and is supervised by the GISPP Director and works with the GISPP Coordinator.


Communications (50%)

  • Social Media Management
  • Alumni Outreach and Feature Article Writing
  • Blog / Student Profile Writing
  • Interviewing (e.g., webinars and short promo videos)
  • Facilitating and Recording Webinars
  • Assist with GISPP Event Planning

Marketing (25%)

  • Brand Building
  • Social Media Campaigns
  • Advertisement Design
  • Copywriting
  • Online Ad Campaign Management
  • Print Ad Campaign Management
  • Google AdWords and Google Analytics

Graphic & Media Design (25%)

  • Maintaining and Updating our WordPress Websites
  • Designing and Writing Print Materials (e.g., booth banners, pamphlets, brochures)
  • Designing and Managing Conference Swag (e.g., pens, cups)
  • Video Production (e.g., recording testimonials, webinars, promos)
  • Landing Page Design



  • Two years of relevant work experience
  • Proficiency in:
    • Website design
    • Web advertising
    • Blog journalism
    • Social media communications
    • Graphic design


  • Corporate work experience a plus
  • Background working in higher education
  • Knowledge about GIS and/or cartography
  • Experience using Google AdWords and Google Analytics
  • Experience maintaining and updating WordPress websites
  • Experience with Salesforce or willingness to learn it
  • Willingness to telecommute or share an office if on campus
  • A go-getter! Task-oriented person who is dependable, takes initiative, and doesn¿t require constant supervision to get work done in a timely fashion.

Apply online at link included