This article, published in the Journal of Web Librarianship, uses Web analytics to evaluate the effectiveness of online maps to support community outreach efforts. The specific focus is the WHAIFinder (Wisconsin Historic Aerial Image Finder), which provides online access to a rare collection of aerial photographs from the 1930s. The article is available from the Journal of Web Librarianship website for those with an institutional subscription to the journal. A limited number of copies are available for non-subscribers.