This article, published in the Journal of Web Librarianship, uses Web analytics to evaluate the effectiveness of online maps to support community outreach efforts. The specific focus is the WHAIFinder (Wisconsin Historic Aerial Image Finder), which provides online access to a rare collection of aerial photographs from the 1930s.
Analysis of Web-Usage Statistics to Evaluate the Effectiveness of Online Maps for Community Outreach
This study employs Web-usage statistics to assess the effectiveness of the WHAIFinder (Wisconsin Historic Aerial Image Finder) application for meeting community outreach goals.
This article, published in the Journal of Extension, shows how maps can be used in a Web analytics context to help assess the impact of outreach and Extension programs. The article shows how maps can be generated from Web analytics data using free GIS software.