University of Wisconsin–Madison

SCO Publications

Using Maps in Web Analytics to Evaluate the Impact of Web Based Extension Programs

This article, published in the Journal of Extension, shows how maps can be used in a Web analytics context to help assess the impact of outreach and Extension programs. The article shows how maps can be generated from Web analytics data using free GIS software. The website of the State Cartographer’s Office is used as a case study. The full article can be found in the June 2015 issue of the Journal of Extension (Vol. 53, No. 3, Article # 3IAW2).

Interested in doing this yourself for your own website? This document shows you how create a Google Analytics report with latitude-longitude values.